Adobe is one of the world's largest software companies. A synonym for creativity and innovation for the Marketing, Design and Communication sectors.
It transforms the way creatives work through digital experiences. Dealing with a global brand whose work is marked by creative activity in digital channels raised the challenge, but we saw it as an opportunity to go beyond and bring unexpected elements.
Illuminating the richness of African and Black culture while reinforcing Adobe's commitment to true diversity.
In every pixel and line of code, Adobe carries a promise: that diversity and culturalization are not just beautiful words, but essences that permeate its identity. Facing Black Consciousness Month, we took on the challenge of illuminating the richness of African and Black culture, while reinforcing Adobe's commitment to true diversity.
Thus was born the series "Temporalidades: stories that never end".
An audiovisual dive that transports its audience on a journey from the deep roots of pre-colonization Africa, through the vibrant pulse of today's hip-hop culture, to the fascinating universe of Afrofuturism.
Along the way, we counted on voices and brushes that share something in common: the passion and commitment to spreading the richness of Black culture. Personalities such as Erica Malunguinho, Amanda Lobos and Andreza Delgado, among others, made this saga not only educational but deeply moving.
829K+
Instagram reach
49K+
Genuine interactions
16%
Engagement rate
Reach of 829,534 people, 49,165 genuine interactions and a 16% engagement rate — proving that when the cause is genuine, engagement flows naturally.
YouTube
89,500 views, 4,286 deep connections and an average viewing time of 65%, demonstrating real engagement with the content.
Cultural impact
The campaign reverberated and was warmly embraced by the community, proving it's not just about numbers, but about the lives impacted.