Founded in 1902, FTD has stood out for offering high-quality teaching materials for schools from Early Childhood Education to High School. Its commitment to pedagogical excellence and technological innovation has made it a benchmark in the production of books and educational solutions, covering a wide range of subjects and disciplines.

The website, one of the main touchpoints with its target audience, was not accurately reflecting the company's breadth and innovation. There was a need for a more interactive and representative platform that could communicate clearly with educators, students, and institutions. Additionally, the evolution of the digital market pointed to the importance of more advanced SEO practices, ensuring that FTD maintained its relevance in organic searches.

We started with a thorough analysis and review of existing content, identifying gaps and optimization opportunities. With a robust SEO audit, we identified the search terms that already drove organic traffic and mapped new opportunities, understanding search trends and user behavior in the educational segment.

The design was crafted to be as aesthetically pleasing as it was functional. User experience was placed at the center of decisions, resulting in a modern, fluid, and intuitive interface. The technical architecture was designed to be agile and stable, ensuring site performance with best programming practices.