We connect people to their ideal homes and transform the apartment search into a personalized and fun experience
About Tegra
A residential, commercial, and urban development real estate company focused on high-end projects with a strong presence in São Paulo and Rio de Janeiro, Tegra has built developments that made history and transformed regions, showing a genuine concern for the quality of life in cities.
With 45 years of experience in the national market, over 26 million square meters built or under construction, and more than 106,000 properties developed.
Challenge
Develop a platform that could identify apartment buyers’ preferences in a simple, playful journey with more accessible language.
Solution
We created the website www.apeperfeito.com.br, (The Perfect Pad) where users complete a quiz to determine their profile and find the Tegra property that best fits their style.
The site connects two distinct journeys: one for consumers looking to buy an apartment to live in, and one for investors who buy properties for rental or later resale.
Each journey contains different questions and criteria, with a more direct and objective path for investors and a more personalized and comprehensive path for consumers.
The project was built around various A/B tests to ensure the best path for each profile, determining everything from button colors, layouts, and suitable questions to quality delivery for the buyer.
Adjustments were made in real-time with the obtained data, creating an optimized path for different audiences, providing valuable insights not only for UX but also for the media campaign driving conversions to the site and for the client’s Data area.
Audio and Video
Results
During the 4-month campaign, over 3,400 leads were captured through the platform, approximately 67% of which were qualified.
Another important result was the creation of a powerful market research tool, as each individual question provided insight into user expectations, preferences, and intentions when looking for an apartment. This generated insights not only for the communication campaign but also for creating new products for different buyer profiles, considering all questionnaire variables.