How we transformed FTD’s website into an intuitive, SEO-optimized platform reflecting educational innovation and excellence
About FTD
FTD is one of Brazil’s largest educational publishers, with a rich history of over a century in the publishing market.
Founded in 1902, FTD has excelled in providing high-quality educational materials for schools from Early Childhood to High School, making a significant contribution to education in the country.
Its commitment to pedagogical excellence and technological innovation has made it a leader in producing books and educational solutions across various subjects and disciplines.
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Challenge
Despite its long history and prominent presence in Brazil’s educational landscape, FTD felt the need to align its digital presence with the ongoing evolution of its solution portfolio.
The website, one of the main touchpoints with its target audience, wasn’t accurately reflecting the company’s breadth and innovation. There was a need for a more interactive and representative platform that could clearly communicate with educators, students, and institutions.
Additionally, trends in the digital market pointed to the importance of advanced SEO practices to ensure FTD maintained its relevance in organic searches and continued to be an accessible reference for those seeking excellence in educational materials and solutions.
Solution
Sioux’s approach to FTD’s complex challenge was holistic and strategic. We began with an in-depth immersion to understand FTD’s DNA, audience, and portfolio nuances. This led us to a careful analysis and review of existing content, identifying gaps and optimization opportunities.
Through a robust SEO audit, we identified search terms that were already generating organic traffic, as well as new opportunities by understanding search trends and user behavior in the educational segment. This work was fundamental to ensure that the new site could attract, retain, and engage visitors.
The design was crafted to be as aesthetically pleasing as it was functional. User experience (UX) was at the center of all decisions, resulting in a modern, fluid, and, above all, intuitive interface (UI). We wanted each visitor to quickly find what they were looking for and be encouraged to explore more about FTD and its solutions.
And, of course, all this planning would have been in vain without flawless technical execution. The technical architecture was designed to be agile and stable, ensuring optimal site performance. During development, the best programming practices were applied, resulting in a site that’s not only visually appealing but also efficient and secure.
Results
The new website developed for FTD was much more than a visual change; it represented a strategic evolution. With a more contemporary and intuitive interface, we highlighted FTD’s scope and depth within Brazil’s educational sector. The platform not only showcases FTD’s services and products but also more accurately reflects its identity and impact on education in the country.
The intense focus on SEO during the project paid off. With strategic content creation for new pages and an optimized structure, we saw a notable rise in the website’s organic visibility. The strategic keywords identified in the audit now consistently position FTD’s domain on Google’s first page. Impressively, we achieved this ranking without relying solely on institutional terms, expanding the brand’s reach and attracting new audiences.
The launch of the new website was not only a technological milestone but also one of branding and market positioning. With its renewed online presence, FTD reinforces its role as one of the leaders in educational solutions in Brazil, and Sioux is proud to have been part of this milestone.
Check out the result here: ftd.com.br
“It was an incredible experience working with Sioux on the development of the FTD Educação Solutions Portal. From the first contact to the final delivery, we were impressed by the professionalism, assertiveness, punctuality, and quality this team demonstrated at every project stage. From the beginning, Sioux was committed to understanding our needs and goals. Sioux’s team professionalism was exemplary. They maintained transparent and efficient communication throughout the project, keeping us updated on progress and meeting established deadlines. This is something we highly value in a partner, and Sioux definitely excelled in this aspect.”
Clayton Oliveira, Campaign Manager
“My experience with Sioux was extremely positive. I was involved in a complex project with a very tight deadline, and the Sioux team exceeded all expectations. They demonstrated a high level of organization, making our meetings and processes highly focused and effective. Additionally, the Sioux team was always attentive to our needs and feedback. I am very satisfied with the service provided by the Sioux team!”
Welington Vital, Digital Marketing Coordinator