The Adobe series that captivated audiences by celebrating African and Black culture through time
About Adobe
Adobe is one of the largest software companies in the world. Synonymous with creativity and innovation in the Marketing, Design, and Communication sectors, it transforms the way creatives work through digital experiences.
Working with a global brand that thrives on creative activity in digital channels heightened the challenge, but we saw this as an opportunity to go further and bring unexpected elements.
Challenge
In every pixel and line of code, Adobe carries a promise: that diversity and cultural awareness are not just buzzwords but are core to its identity. For Black Consciousness Month, we took on the challenge of illuminating the richness of African and Black culture while reinforcing Adobe’s commitment to true diversity.
Solution
Thus, the series “Temporalities: Stories That Never End” was born.
An audiovisual journey that transports its audience from the deep roots of pre-colonial Africa, through the vibrant pulse of contemporary hip-hop culture, to the fascinating realm of Afrofuturism.
Along this journey, we featured voices and creators united by one thing: their passion and commitment to sharing the richness of Black culture. Figures like Erica Malunguinho, Amanda Lobos, and Andreza Delgado, among others, made this saga not only educational but profoundly moving.
Results
The magic happened, and the response matched our dedication.
On Instagram:
Reach of 829,534 people.
49,165 genuine interactions.
Engagement rate of 16%.
On YouTube:
89,500 captivated views.
4,286 deep connections.
Average watch time of 65%.
It’s not just about numbers but about the lives impacted. The campaign resonated and was warmly embraced by the community, proving that when the cause is genuine, engagement flows naturally.