Cooltour is one of the leading tourism experience operators in Porto — offering over 50 experiences in 4 languages for a demanding international audience.
With rapid growth and complex operations, the company needed a digital platform that matched the quality of the experiences it offers.
Unifying sales, operations, and content on a single platform — without losing the premium experience that defines the brand.
Cooltour operated with fragmented systems: bookings in one tool, content management in another, and scattered customer support. This created friction for both the internal team and tourists at the point of purchase.
The challenge was both technical and strategic: integrating the Bokun booking system with a custom CMS, supporting 4 languages with rich editorial content, and creating an intelligent support channel to reduce the volume of repetitive questions.
Digital product as a direct extension of the physical experience — not just a sales website.
The approach started with a complete mapping of the tourist journey: from discovery to post-experience. Every touchpoint was designed to reinforce Cooltour's premium identity and simplify the purchase decision.
Choosing Laravel with Filament as the CMS gave the editorial team full autonomy over content without depending on developers for day-to-day updates.
Portal 2025: integrated platform with AI, Bokun, and editorial CMS for frictionless operations.
Bokun integration: Real-time bookings and availability directly on the platform, eliminating the need for external systems visible to the user.
AI travel agent: Intelligent support channel that answers tourists' most frequent questions — freeing the team to focus on higher-value experiences.
CMS with Laravel & Filament: Complete editorial management in 4 languages (PT, EN, ES, FR) with full autonomy for the Cooltour team to create, edit, and publish content.
Scalable architecture: Structure prepared for experience catalog growth and expansion into new markets without platform rewrite.