A real estate developer focused on high-end projects with a strong presence in São Paulo and Rio de Janeiro.
Tegra has built developments that made history and transformed entire neighborhoods, revealing a genuine concern for the quality of life in cities. With 45 years of experience in the national market, over 26 million square meters built and more than 106,000 properties developed.
Develop a platform that would identify buyer preferences through a simple and playful journey.
The platform needed a more accessible language and had to turn the apartment search into a personalized and fun experience, connecting people to their ideal homes.
We created Apê Perfeito, a website with an interactive quiz to find the ideal apartment.
On apeperfeito.com.br, users take a quiz to determine their profile and find the Tegra development that best fits their lifestyle. The site connects two distinct journeys: one for consumers looking for a home and another for investors buying for rental or resale.
Each journey focuses on different questions and criteria — more direct and objective for investors, more personalized and comprehensive for consumers. The project was built around A/B testing to ensure the best path for each profile.
Adjustments were made in real time with the data collected, creating an optimized path for different audiences and delivering valuable insights not only for UX, but also for the media campaign and the client's Data team.
3.4K+
Leads captured
67%
Qualified leads
4
Campaign months
Lead generation
Over 4 months of campaign, more than 3,400 leads were captured through the platform, of which approximately 67% were qualified.
Market research
Each quiz question makes it possible to understand expectations, preferences and intentions of the user, creating insights for the communication campaign and for new products.
Continuous optimization
A/B tests established the most suitable button colors, layouts and questions, creating an optimized path in real time for different buyer profiles.