With extensive experience in corporate and personal insurance, the company has been helping its clients and partners prepare for the future, identifying and managing risks so they can make confident decisions that allow them to be more protected.

The consumption journey begins with a specific need. When looking for an insurer, people turn to Google — the leading and fastest search tool available today. And from that point they are directed to other channels.

Considering that AIG's focus is the B2B market, the goal was to establish communication with other companies, but it's people who represent companies.

By understanding this dynamic, we charted our course and began to design new integrated strategies for Digital Communication, Media, and SEO, aiming to increase the credibility, reach, and relevance of the brand's channels, starting from the presence of its pages in search engines.

Our first step was to create a space that would serve as a repository of information rich enough to convey the security needed by those who require protection. The Negócio Seguro blog highlights the importance of insurance for B2B across various segments, such as agribusiness, logistics, industry, and commerce.

Next, we focused on aligning all digital channel content, including articles, podcasts, and editorials, with ongoing SEO work. This effort spans from content curation to technical optimizations to achieve a steady evolution in the portal's relevance.

To ensure the consistency of this strategy, we acted on two fronts, combining AIG's interests with the most relevant topics and keywords, according to our data intelligence.

In this way, we expanded AIG's relevance in search engines through the diversification and ownership of various insurance market topics, bringing credibility to the brand through quality content.